Search This Blog

Tuesday, December 30

IN RESPONSE TO BAYO'S LATEST ADVERTISEMENT

have u seen the bayo's latest advertisment.
actually i've seen that already.
it has composed of a christmas list of different people and what kind
of gifts they are going to give...

and the last on the list was a yaya, pertaining to a f4 merchandise
or shirt...and somehow a f4 fanatic may i say offended on it and in
response bayo made a statement for this advertisment...

here's the email.

taken from onlyjerry@yahoogroups.com
From: psychepat
Date: Tue Dec 30, 2003 5:07 pm
Subject: Fwd: reply from Bayo

This is the reply i got from an email i sent to bayo.
In my email i expressed my sentiments about their
campaign and how it turned me off. Myself being a
patron. You be the judge on their reply. Personally,
reading between the lines, they just capitalized on
f4s fame. But please correct me if im wrong.
--- mktg@l... wrote:
> Thank you very much for your letter. We always
appreciate and take
> into consideration comments, whether good or bad.
>
> In response to your letter, let me please explain
that the christmas
> list we created for christmas was done in good faith
and was not, in any
> way, aimed to insult F4 fans or any one in
particular. For
> clarification purposes, most employees of BAYO are
avid fans of F4 and
> Meteor Garden. And those of us who collaborated
into making that list
> are big fans as well. Most of the computers here in
our office have F4
> wallpapers, MTVs, concert and tv clips and even
long-ago commercials of
> Jerry Yan (7-Eleven, etc.). When we created that
concept back in August,
> we took into consideration the things that made a
mark or made it big
> this year. The artwork was even created before
Bench launched Mr. Jerry
> Yan as their endorser. Seeing F4 as a phenomenon
that was able to break
> barriers such as age, race, social status, we deemed
that the inclusion
> of their name to the list to be unobstrusive and was
not meant to insult
> anyone. The whole concept of the list is meant to
address the need of
> any person who is about to make a christmas list for
loved ones.
>
> However, we understand that people have different
perceptions and
> reactions to different things. It is in this light
that we apologize to
> you if you were in any way offended. It was never
our intention to
> insult F4 fans, BAYO staff and personal friends
included.
>
> Thank you very much.
>
>
> Sincerly yours,
>
> Veronica C. Gonzalez
> Marketing Department
> BAYO

No comments:

Popular Posts